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Sources also hinted at the possibility of exclusive features that users can pay for.īy creating more space for innovation, Facebook brings in bigger profits and more business. Let’s not forget that ad revenue is critical to the company’s survival as well - in a previous quarter, they pulled in $6.2 billion in ad revenue alone. This is something the company needs, as they’ve voiced concern over saturated ad space in recent years.

The integration opens up substantially more revenue through new business services like new space for advertising inventory for Facebook.

Facebook expects major revenue from the integration Soon, not only will you connect with the 16-24 year old demographic that dominate both Instagram and WhatsApp, but you’ll be able to reach the increasing number of 25 and older users that thrive on Facebook as well.Īnd there is no more need to worry about how to connect global markets, with WhatsApp’s largest user bases falling in Asia, South America and Europe. With this new update, you will be able to reach a larger, worldwide demographic and spend more time connecting with both new and returning customers. Think how much more effective it will be for businesses to reach out to customers on three diverse chat applications from one chat marketing platform. The integration’s a massive opportunity for businesses to reach a bigger and more diverse audienceĪlong with the three chat applications’ collective 2.6 billion users, there is another group that will reap the benefits from this app integration: businesses. “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks,” said Facebook. When looking at all of the people who use these apps, Facebook realized that the process could be streamlined, making life more user-friendly.Īfter announcing the new messenger concept, the company told The New York Times that they are striving to “build the best messaging experiences we can and people want messaging to be fast, simple, reliable and private.” Users gain a windfall of convenience through the integration

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